Friday, March 21, 2014

Root vs Derivative - Knowledge

Root vs Derivative:

One of the areas which I have taken up for sustenance is content curation.

As many of my friends in the L&D space know, content is no longer king (!?).
With the advent of internet information is available freely - just just have to look at the right place!

While I was doing this, a thought struck me. 

Am I looking at the Root knowledge or the Derivative knowledge!?

Let me explain it with an example:
Say, I was looking for a content on empowerment. When I Google this term, (apart from the fact that it throws up 14 million odd hits!) there are many articles, presentations, etc. which people have themselves curated over a period of time.
I find it attractive to pick something like "Top 10 reasons why employees don't feel empowered" or "7 steps to empowerment"

However, when I saw the content, many of them were referring to some other source of information, and that source may be referring to another.

If a speaker quotes from a Newspaper, which in turn has quoted from say a Gartner report, which in turn might have referred to a Government paper that was published...it might go on & on! 

So here was my dilemma...from 2 perspectives - As a trainer and As a reader (person consuming knowledge).

As a trainer, which information is Authentic ? - Am i dwelling at the superficial level or want to go in-depth to understand the actual source.
Also will i be able to support the claim that is being made with my audience.

As a reader, Am I reading a hearsay account (& I may be okay with it) or should I explore more to get to the source!

This dilemma keeps me on my toes on both counts!

Of course there are tips & trick when curating - for example:
A) Audience have deference to expert talk. If Bill Gates / Premji / Steve jobs / Gartner - says it - then it must be true!

B) People like simplicity - if there are 7 steps to do something - they find it easier to implement

C) Appeal to all senses - With NexGen employees you can make it interesting by converting it to include VAK (Visual, Auditory & Kinesthetic)


Congratulations! You have added to another 'Derivative' to the chain :-)

[Note: We can extrapolate this concept to Food as well. With levels of processing adding to the derivatives]